General Foods : America's Premier Food Company by Hans G. Rolfes (Hardcover)

Solid binding. Clean interiors free of markings. Some shelf wear to edges of the cover at top and bottom. Jacket in excellent condition. 347 indexed pages. 9.5" X 6.5" x 1.5"
 On Tuesday morning, Sept 24, 1985. General Foods' CEO Jim Ferguson received an unwanted- and shocking - phone call: a corporate takeover was in the works. This book records the life of a great American enterprise, the General Foods Corporation, from its hardscrabble inception as the Postum Cereal Company in 1896 to its fateful takeover by Philip Morris. Today man of General Foods' most valuable brands- Post Cereals, Maxwell House coffee, Jello-O gelatins and puddings, and Kool-Aid soft drinks, to name a few - continue to thrive as part of the Kraft Food Company. Similar to General Foods, Philip Morris acquired Kraft Foods in 1988 and combined it with General Foods, first into Kraft General Foods and in 1995 as Kraft Foods. Now it is probably the largest packaged food company in the world. So what should people kn